As a business owner in the wellness industry, you understand the importance of staying relevant and current in a competitive market. A brand refresh is a great way to revitalize your business and attract new customers. But where do you start?
Establish a Content Creation Strategy
Content is king in today’s digital world. A successful brand refresh involves creating fresh, relevant, and engaging content to showcase your new branding. Establishing a content creation strategy as part of your refresh is crucial. Identify what type of content will resonate with your audience and align with your brand values; this could include blog posts, social media posts, email marketing, videos, and more. Be consistent in your messaging and make sure your content reflects your new brand identity. And if you need help creating that content, sites like Cornerstone Content offer tips and resources to get you going.
A launch event is an excellent opportunity to debut your brand and generate excitement around your new look. Choose a location that aligns with your brand identity and target audience. Consider partnering with other wellness-based companies to leverage their audience and promote cross-collaboration. Planning a memorable launch event can aid in creating positive brand associations and improve customer engagement.
Revisit Your Marketing Materials
Misaligned marketing collateral can create confusion among your customers and stakeholders. Ensure that all of your marketing materials reflect your new branding, from business cards to promotional flyers. Getting a fresh look at your marketing materials can increase brand recognition and create a more professional image.
Social Media Platform Marketing
Social media platforms offer businesses a chance to connect with potential and current customers. When updating your branding, remember to update your social media profiles across various channels. Pay attention to creating visually appealing content and sharing posts that showcase your brand narrative. Incorporate relevant hashtags to enhance your social media visibility.
Establish a Brand Style Guide
A brand style guide is a document that outlines all the design elements and specifications that make up your brand. Creating a brand style guide ensures consistency in your brand messaging, visuals, and tone of voice across all mediums. Include information about your brand’s color palette, typography, graphic elements, photography, and more. A well-crafted brand style guide is an essential tool for keeping your branding consistent.
Educate Staff on New Branding
Your employees can be powerful advocates for your brand. Ensure that your employees understand your new branding, including any changes in messaging or visual elements. Provide training and resources to help them represent your brand consistently and create a sense of pride in their work.
Communication is Key
When undergoing a brand refresh, communication with your customers is essential. Actively communicate the changes to create transparency and avoid any confusion. Share details about your brand values and the reasons behind the refresh. Include announcements on your website, newsletters, and social media to keep your customers informed.
Create an Eye-Catching Brochure
A brochure is an excellent way to showcase your new branding and offerings to potential customers. Your new brochure should align with your new branding, with high-quality visuals and engaging content. Make sure the brochure clearly communicates your brand message and values, and how your products and services align with those values.
A brand refresh can help wellness-based companies revitalize their business and attract new customers. By adopting the steps outlined in this article, you can successfully implement a brand refresh that resonates with your customers and aligns with your brand values.
Remember, communication and consistency are key to maintaining a strong brand identity.